Bookmakers make massive amounts of money every year from sports betting. Last year, Bet365 made more than £660 Million alone…

But how do they do it?

Give us 2 minutes to read this article and we’ll reveal all. We’ve no doubt it’ll surprise you (and maybe leave you a little frustrated too).

Don’t worry though, despite the info shared below, you can still win on a regular basis. Sign up to Profit Rush after reading this article and we’ll walk you through the process from start to finish.

How Do Bookmakers Make a Profit?

First, you need to understand there is a distinct difference between a bookmaker or ‘sportsbook’ and a Betting Exchange.

Betting Exchanges provide a platform where two punters can bet against each other. For this service, they charge a small amount of commission on the winning side of the bet. Simple.

On the other hand, bookmakers make money by factoring a margin into the betting price. It’s not all that easy to see as odds are typically displayed in fractional format and the overall betting markets margin is not displayed. To see the betting markets margin, you need to look for the over-round figure.

Typically a bookmakers over-round will operate between 112% and 140%. Anything above 100% is their margin.

That’s quite a lot isn’t it! But it gets worse…

Modern sports betting as led bookmakers to become more technologically focused. Betting Exchanges offer better prices on the vast majority of bets, so bookmakers have resorted to profiling customers and banning the winners fast, but letting the losers continue. Sometimes they encourage losers to bet more with the offering of free bets.

For Profit Rush users that’s great; because we show you how to turn the free bets into withdrawable cash.

Proof of Bookmakers Strategy…

If you’re doubting our previous comments about winners being restricted, see this video below:

Source: Professional Betfair Trader Caan Berry

Shocking behaviour when you think about it. But it’s not all doom and gloom!

For the average user, you can get away with placing bets on the Football with Bet365 for months at a time, extracting profit from their offers.

No joke, many of our users are doing it week-in-week-out. So don’t delay, register now and check out all the cool tools and education we offer!

Related: How to Profit From 2UP Football Offers (Includes Calculator)