Hey Caz,
Ladbrokes exchange isn’t actually new, Ladbrokes bought Betdaq back in 2013. It’s a bit of a shame but they don’t seem to have done much with it just yet…
When it first happened many were quite optimistic, thinking they would give Betfair some competition but that doesn’t seem to have happened on a massive scale. Betdaq has improved quite a lot since though so it could be due to additional funding.
When you place a bet on Ladbrokes exchange it is actually going onto Betdaq, there’s just a nice red skin sat on the front end looking like a separate exchange!
Caan